I'm Latesha Byrd.
I'm here because you should not have to lose yourself to lead well.
Speaker · Executive Coach · Founder of Perfeqta ·
Speaker · Executive Coach · Founder of Perfeqta ·
MY STORYFor over a decade, I have worked at the intersection of high performance, leadership, and workplace culture – advising more than 100 organizations on how to build the kind of cultures their best people never want to leave.
Through Perfeqta, the boutique consulting firm I founded, I work with organizations to build cultures where high performers are developed, supported, and retained. As an Executive Coach and Speaker, I work with the leaders inside those organizations (as well as others, like you) who are ready to perform at their highest without paying for it with who they are.
I believe high-performing cultures are not built by chance. They are built with intention, sustained with strategy, and led by people who understand that the health of a culture and the performance of a business are not in competition, they are the same thing. And I believe the most capable person in any room deserves support, not just more responsibility. That excellence is not the problem, the terms we attach to it are. And that you should not have to lose yourself to lead well. That belief is the foundation of everything I do at Perfeqta, every leader I coach and every stage I step on.
Before Perfeqta, I founded Career Chasers, a global coaching community that reached thousands of professionals across 10 countries and 20 industries before being acquired. The experience sharpened my understanding of what it takes for driven, capable people to navigate and lead in demanding environments and what it costs them when the systems around them aren't built to sustain them.
In 2022, I was recognized as a LinkedIn Top Voice for company culture. I am a writer for Fierce Magazine and have been featured in Forbes, The New York Times, The Wall Street Journal, Black Enterprise, Essence, and Business Insider.
When not working, I'm journaling with intention, curating playlists, taking a pilates class, and planning travel experiences that center rest, joy, and ease.
What I believe.
VALUESExcellence is not the problem. The terms we attach to it are.
You should not have to lose yourself to lead well.
The most capable person in the room deserves support — not just more responsibility.
Sustainable high performance is not a contradiction. It's a lifestyle practice.
Honest, rigorous work beats inspiration every time.
The firm behind the work.
Perfeqta is a strategic consulting and executive coaching firm built on one belief: healthy workplace cultures aren't a perk, they're a business imperative.
Through Perfeqta, I work with organizations to build cultures where high performers are developed, supported, and retained. And I work with the leaders inside those organizations who are ready to stop outsourcing their wellbeing to their performance metrics.
A little more about the work.
CREDENTIALS• TEDxCharlotte Speaker
• Founder & CEO, Perfeqta
• LinkedIn Top Voice 2022
• 10+ years in strategic consulting and executive coaching
• Former corporate leader in Talent Development
• Featured in NYT, Forbes, WSJ, Vogue Business, Fortune, Money
• Trusted by leaders across tech, finance, insurance, sports, healthcare, and media
And when I'm not doing this work –
I'm somewhere listening to a jazz playlist, reading a self-help book, and being way more of a regular girl than my resume would suggest. I'm obsessed with interior design, intentional about my space, and deeply committed to the soft lux life — which, for the record, is a whole system.
I'm a true Capricorn, which means I have a framework for everything and I wouldn't have it any other way.